Martyn

Author's details

Name: Martyn Stead
Date registered: October 19, 2010

Biography

I'm a cricket-mad Yorkshireman exiled in Guildford, Surrey. I'm passionate about use of Social Media to drive business benefit. I have two children, a wonderful literary wife & soppy Jack Russell dog (Millie).

Latest posts

  1. Customer Service the Vodafone Way — December 19, 2012
  2. Will Facebook never learn? — June 27, 2012
  3. Google Plus; ready for take-off? — December 17, 2011
  4. Twitcleaner – an impressive software tool — July 5, 2011
  5. Anti-spam or anti-social? — June 9, 2011

Most commented posts

  1. Anti-spam or anti-social? — 26 comments
  2. Marks and Spencer: Marmite or Ratners? — 11 comments
  3. Twitcleaner – an impressive software tool — 11 comments
  4. LinkedIn joins the B2B fray — 8 comments
  5. There’s more to life than business — 8 comments

Author's posts listings

Mar 01

The Good, the Bad and the Ugly

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Social Media

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The Good, the Bad and the Ugly

In my last blog here I talked about how some companies “get” Social Media and embrace the democratisation of power to their customers, and how others don’t. I’d like to give some examples of these different types of company, and to make the comparisons stark I will choose three different companies from the same sector; …

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Feb 25

Power to the People

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Social Media

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Power To The People

The recent and ongoing events in Egypt and Libya have brought into sharp focus the use of Facebook to organise the opposition forces against an authoritarian regime, and of Twitter and YouTube to get the unfiltered information out into the wider world (I’m not sure that LinkedIn has featured heavily, but I’m prepared to be …

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Feb 03

Facebook or Twitter – Where is your Audience?

Categories:

Social Media

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facbook_vs_twitter_infographic1

I often get asked which is the best platform to use for Social Media – Facebook or Twitter? Some people say they enjoy using Facebook but think Twitter is just for people telling the world about their latest cup of coffee, others believe that Twitter is the pulse of the world whereas Facebook is for …

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2 comments

Jan 18

Snake Oil!

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Social Media

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In one of the most unusual auctions ever run on eBay, someone is offering for sale a piece of paper containing the real name of the street artist Banksy. There has been much mystery and speculation about the identity of this original artist, but now someone claims to have unmasked him by matching up the …

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Jan 11

Palindromic dates

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Uncategorised

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I'll drink to that

When I was at University many many moons ago the Students Union (or Guild of Undergraduates as it was known at this particular establishment) gave grants of £50 for bona-fide student societies. Now since this was at a time when the grant for the year was only £360, an extra £50 was not to be …

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Jan 10

Pete Postlethwaite RIP

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Guildford

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The start of a New Year is a great time to look forward, but this one started with some sad news that makes me want to reflect on better times past. The untimely death of “the best actor in the world” as Steven Spielberg memorably described him has robbed us of the opportunity to see …

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Jan 04

Your New Year Social Media Resolution

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Social Media

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Social Media Resolution

Happy New Year everyone! It’s that time of year when in reaction to the excesses of the holiday season we traditionally try to give something up – smoking, drinking, over-eating are great favourites. And virtually every year we fail with our resolutions before January is out. So this year, 2011, why not do something different? …

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Dec 23

Ethan Bloch’s Social Networking Map

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Social Media

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Today I stumbled across a wonderful graphic created by Ethan Bloch which I wanted to share with you. Who knows what this map will look like at the end of 2011? Nobody can be sure – but what is certain is that old platforms will fade away and new ones will rise, but the principles …

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Dec 22

Next

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Social Media

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Continuing my musical theme of the last two days, today I want to bring your attention to one of the most exciting bands I ever saw live, in a small club in Birmingham in the mid 1970s: The Sensational Alex Harvey Band. SAHB, as they were usually abbreviated, were a gritty band with great theatrical …

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2 comments

Dec 21

Slightly All The Time

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Social Media

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In yesterday’s blog I wrote about a great piece of music by King Crimson to illustrate a point about Social Media. Continuing that theme I want to use the title of another favourite track, this time by the jazz-rock fusion band Soft Machine, to answer the questions “How often should I tweet?”, “When should I …

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