Jun 27
As a social media consultant I spend a lot of time advising businesses on how to get maximum benefit from Facebook – and it really is, or should be, a key part of your marketing strategy. To do this I have to stay on top of the deluge of changes that Facebook issue every …
Dec 17
Since the launch of Google + in the summer, there has been a lot of debate about whether it’s really a “Facebook-killer” or yet another Google attempt to get into social media that is doomed to fade away. I came across this interesting blog from Social Media Examiner that I’d like to share: Why Google+ …
Jun 09
An increasing number of people on Twitter seem to be using services like Truetwit in the belief that this will stop them being inundated with spam. But is this anti-spam or anti-social? Try to follow one of these users and you will get an automatic message back requiring you to visit a website and take …
May 17
In my last blog post I talked about the challenge of building a community of engaged users who would contribute to and support the relaunch of the Woking News and Mail. Called in to help with the relaunch, I had just under 5 weeks to get a buzz going on Twitter and Facebook, build a …
Apr 12
Can Social Media help turn a struggling local newspaper into a shining community success? The conventional wisdom about Social Media is that it is a slow process and takes a long time to build an engaged audience with whom you can have meaningful interactions; you can’t just buy followers “off the shelf”, whatever some of …
Mar 20
A guest post from Jim Massey: I made a comment on one of Martyn’s earlier Blogs about Social Media becoming the new “Town Square” and he has given me this opportunity to explain a bit more about what led me to feel this way, the implications for Martyn’s clients, and more importantly for those of …
Mar 04
Continuing the theme of my last few blogs, here’s a great example of a company that’s using social media to delight their customers. I was having lunch with one of Guildford’s top social media and NLP people, Nicky Kriel, yesterday and she mentioned this video of how KLM came up with an innovative use of …
Mar 03
My previous blog talked about companies who use social media to engage with their customers and those who don’t. Even though I was already well aware that some companies are not listening, I was surprised to read the results of a survey by the Sage UK Omnibus reported in this article in the CustomerExperience online …
Mar 01
In my last blog here I talked about how some companies “get” Social Media and embrace the democratisation of power to their customers, and how others don’t. I’d like to give some examples of these different types of company, and to make the comparisons stark I will choose three different companies from the same sector; …
Feb 25
The recent and ongoing events in Egypt and Libya have brought into sharp focus the use of Facebook to organise the opposition forces against an authoritarian regime, and of Twitter and YouTube to get the unfiltered information out into the wider world (I’m not sure that LinkedIn has featured heavily, but I’m prepared to be …
