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Mar 04

KLM Surprise

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Continuing the theme of my last few blogs, here’s a great example of a company that’s using social media to delight their customers.

I was having lunch with one of Guildford’s top social media and NLP people, Nicky Kriel, yesterday and she mentioned this video of how KLM came up with an innovative use of social media. That’s right, KLM – not a high-tech startup but the world’s oldest airline still in operation. With forward-thinking like this, they’re likely to be around for an awful long time to come.