I came across a really good blog from Jay Deragon this morning which I’d recommend to anyone interested in the social media scene.
To me, the two most critical points he makes are:
Market consumption has shifted away from mass media to conversational media
Knowledge is in demand. Information overload is clutter. Value creation enabled by knowledge shared is the currency that attracts markets to engage. Pushing your information that is not in context with your markets interest is considered anti-social.
The latter point is particularly worthy of consideration – before embarking on any social media campaign you should ask yourself how you will ensure that your input is valuable to your customers, and how you will avoid it getting lost in the information noise that can so easily predominate. Shouting your message is not the answer; that becomes anti-social and is rapidly ignored.
A good social media manager, whether an employee of the business or external, will ensure that you use social media to truly engage with your customers and help you to improve your bottom line by attracting, growing and retaining a loyal customer following.