May 17
In my last blog post I talked about the challenge of building a community of engaged users who would contribute to and support the relaunch of the Woking News and Mail. Called in to help with the relaunch, I had just under 5 weeks to get a buzz going on Twitter and Facebook, build a …
Mar 20
A guest post from Jim Massey: I made a comment on one of Martyn’s earlier Blogs about Social Media becoming the new “Town Square” and he has given me this opportunity to explain a bit more about what led me to feel this way, the implications for Martyn’s clients, and more importantly for those of …
Mar 04
Continuing the theme of my last few blogs, here’s a great example of a company that’s using social media to delight their customers. I was having lunch with one of Guildford’s top social media and NLP people, Nicky Kriel, yesterday and she mentioned this video of how KLM came up with an innovative use of …
Mar 03
My previous blog talked about companies who use social media to engage with their customers and those who don’t. Even though I was already well aware that some companies are not listening, I was surprised to read the results of a survey by the Sage UK Omnibus reported in this article in the CustomerExperience online …
Jan 04
Happy New Year everyone! It’s that time of year when in reaction to the excesses of the holiday season we traditionally try to give something up – smoking, drinking, over-eating are great favourites. And virtually every year we fail with our resolutions before January is out. So this year, 2011, why not do something different? …
Dec 22
Continuing my musical theme of the last two days, today I want to bring your attention to one of the most exciting bands I ever saw live, in a small club in Birmingham in the mid 1970s: The Sensational Alex Harvey Band. SAHB, as they were usually abbreviated, were a gritty band with great theatrical …
Dec 14
I came across a really good blog from Jay Deragon this morning which I’d recommend to anyone interested in the social media scene. To me, the two most critical points he makes are: Market consumption has shifted away from mass media to conversational media and Knowledge is in demand. Information overload is clutter. Value creation …
Nov 24
The first guest blog by my journalist daughter Sarah: The E4 television show Misfits is a lesson in using the power of Social Media to build and engage with an audience. The third episode of the second series airs tomorrow night, you might have seen it advertised on the side of a double decker bus. …
