May 17
In my last blog post I talked about the challenge of building a community of engaged users who would contribute to and support the relaunch of the Woking News and Mail. Called in to help with the relaunch, I had just under 5 weeks to get a buzz going on Twitter and Facebook, build a …
Apr 12
Can Social Media help turn a struggling local newspaper into a shining community success? The conventional wisdom about Social Media is that it is a slow process and takes a long time to build an engaged audience with whom you can have meaningful interactions; you can’t just buy followers “off the shelf”, whatever some of …
Mar 20
A guest post from Jim Massey: I made a comment on one of Martyn’s earlier Blogs about Social Media becoming the new “Town Square” and he has given me this opportunity to explain a bit more about what led me to feel this way, the implications for Martyn’s clients, and more importantly for those of …
Mar 04
Continuing the theme of my last few blogs, here’s a great example of a company that’s using social media to delight their customers. I was having lunch with one of Guildford’s top social media and NLP people, Nicky Kriel, yesterday and she mentioned this video of how KLM came up with an innovative use of …
Mar 03
My previous blog talked about companies who use social media to engage with their customers and those who don’t. Even though I was already well aware that some companies are not listening, I was surprised to read the results of a survey by the Sage UK Omnibus reported in this article in the CustomerExperience online …
Mar 01
In my last blog here I talked about how some companies “get” Social Media and embrace the democratisation of power to their customers, and how others don’t. I’d like to give some examples of these different types of company, and to make the comparisons stark I will choose three different companies from the same sector; …
Feb 25
The recent and ongoing events in Egypt and Libya have brought into sharp focus the use of Facebook to organise the opposition forces against an authoritarian regime, and of Twitter and YouTube to get the unfiltered information out into the wider world (I’m not sure that LinkedIn has featured heavily, but I’m prepared to be …
Feb 03
I often get asked which is the best platform to use for Social Media – Facebook or Twitter? Some people say they enjoy using Facebook but think Twitter is just for people telling the world about their latest cup of coffee, others believe that Twitter is the pulse of the world whereas Facebook is for …
Jan 18
In one of the most unusual auctions ever run on eBay, someone is offering for sale a piece of paper containing the real name of the street artist Banksy. There has been much mystery and speculation about the identity of this original artist, but now someone claims to have unmasked him by matching up the …
Jan 04
Happy New Year everyone! It’s that time of year when in reaction to the excesses of the holiday season we traditionally try to give something up – smoking, drinking, over-eating are great favourites. And virtually every year we fail with our resolutions before January is out. So this year, 2011, why not do something different? …
